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The Corporate Treasury Strategy Most Business Owners Never Discover

  • Johnathan Pollock
  • Mar 25
  • 12 min read


You just won the million-dollar contract.


The one you've been chasing for months. Your biggest job yet.


The breakthrough moment for your trades business.


Then reality hits: Where do you find the capital to actually deliver on it?


I hear this from business owners constantly. They land the contract, but now they need hundreds of thousands of dollars for materials. They have to pay their crews. And the payment terms? They've stretched from Net 30 to Net 60, Net 90, sometimes 120 days.

You're fronting all the money, doing all the work, and waiting four months after completion to get paid.


This puts tremendous financial strain on businesses.


The Three Bad Options You Think You Have


Most business owners see three choices, and they all have problems.


Option one: Sit on large amounts of cash. But cash just sitting there loses purchasing power to inflation. You're essentially paying to have money available.


Option two: Borrow from the bank. You pay rampant interest, you're at the mercy of rate fluctuations, and when you actually need the money most, they give you the hardest time accessing it.


Option three: Keep growing without a safety net and hope nothing goes wrong.

Here's what almost no one tells you: There's a fourth option. One that sophisticated business owners have been using for over a century, but remains largely unknown to trades businesses.


I call it a corporate treasury strategy.


Create Your Own Bank


The concept is simple. You build up cash inside your business that creates a reservoir. The money grows, sheltered from taxation. You have control over it. You can tap into it when you need it without triggering taxation. You can pay it back however you like. It doesn't affect your credit score.


And for any money you can't manage to spend? You can create a legacy that passes to your family tax-free.


I know what you're thinking: This sounds too good to be true.


Let me show you how it actually works below.


The Real Estate Investor Playbook


Think about how real estate investors build wealth. They don't just focus on having all their wealth in one property. They create leverage.


They refinance that first property. Instead of selling it and triggering taxation, they take a loan against it. They have equity in the house, so they borrow against that equity. Now they have tax-free money to access. They use that money to buy another property.


Now they're growing two assets.


As both properties grow, they borrow from both again—still not triggering taxation—and use those funds to acquire more assets. They constantly create more and more wealth.


This is the same idea, just applied to your business.


You're creating another asset class. The money grows inside a specific corporate structure, sheltered from tax. You take loans against it instead of redeeming it, so it doesn't trigger tax. You use this to grow and acquire more assets.


When you pass away, it becomes the most tax-efficient payout to your family. They receive the money quickly and privately—no probate fees, no estate fees, no executor fees, no taxes.


The money arrives in weeks, not months or years. No dealing with lawyers or the government.


Why This Isn't for Everyone


I need to be direct about something: This strategy has pros and cons. It's not a blanket solution for every person.


This works for business owners who are doing very well. You've maximized your tax-free savings account. You've put as much into your RSP as you want. Now you have money building up inside the corporation that needs to be highly tax-effective.


If it's set up correctly, it works really well.


The key phrase there is "set up correctly."


The other big consideration: Not everyone can get this. The people in this position are often older, later in life. They've accumulated assets. They have money they're not going to spend. This is where the strategy works so well.


But there's a medical component. We have to make sure you can get approved. I've had cases where people get really excited about this concept, then they can't pass a medical exam.


That's why I have a structured process. The first step is preliminary: Are you insurable? Is this even an option? Once we confirm that, then we decide the best way to structure this so it does what you need it to do, no matter what happens in life.


The Setup Mistakes That Cost You


Not everyone knows how to design these correctly. There are a lot of moving pieces involved.


First, there's the structure itself. You need a whole team of people looking at it from a tax perspective, from a law perspective, from a corporate structure perspective.


Does it make sense to own it personally? Should it be held in the operating company?


Maybe it should be held in a holding company. Does a family trust make sense?


There are pros and cons to all of these options, and this decision is crucial.


If you set up a policy personally first, then want to transfer it into a corporation, that could have major tax implications that derail the value of the overall plan.


Or let's say you set it up in your operating company first. Then you realize you're now exposing this to risk. If someone sues that operating company—which happens—you're exposing those assets to be sued. It would have made more sense to hold it in a holding company instead. But now to transfer it, you're looking at tax implications and opening up a whole other can of worms.


Having it set up properly is imperative.


The Advisor Problem Nobody Talks About


Here's something that happens all the time: A lot of advisors are greedy. They only think about themselves and what they're getting paid.


If they don't set it up properly, they can get paid a lot more money. But it doesn't give the same flexibility for you.


In Canada specifically, there's something called the Additional Deposit Option (ADO). It provides flexibility. Traditional structures required a rigid amount every year—say, $100,000 a year for 20 years.


With ADO, you might have $50,000 as the minimum premium and $50,000 as ADO. This means you can put in any amount from $50,000 up to $100,000, and it gives you that flexibility every year.


But the advisor gets paid less with this structure.


For us, it's not about what we get paid. It's about what's best for you.

We take the time to figure out the best way to structure the policy. We find it makes the most sense for most folks we're dealing with to have maximum ADO. If the business slows down or things happen, you have the flexibility to choose how much you want to put in each year so the policy doesn't run into issues.


Those are the plans that do terrible when you cancel them early—and they're only a good deal for the insurance company.


The Questions Most Advisors Never Ask


I recently worked with a client who had an advisor pitching this concept to them. They were sold on it.


They had almost signed the application.


Then we started chatting.


Just from our first two-hour meeting, the amount of questions we asked them blew them away. They said the other advisor never asked them any of these things. They were already going to apply for the policy, whereas we still had a lot of information we needed to understand.


Too many advisors are looking at the commission—which can be large on these—so they're just rushing to process the "sale".


But this isn't about a "sale".


This is a detailed process, and doing proper planning. We take clients through every step carefully because it's so important that this is set up correctly. The reason we're compensated this amount is because there are a lot of steps involved. Not everyone can do this right.


You need to deal with experts.


Here's what I ask in those first conversations:


Why are you setting this up?

What prompted this?

What's the angle?

What do you need it to do in five years?

What has to happen for you to look back and say, "This is successful. This is what the end goal was"?

In our conversation with that client, we talked about the business. He had all his money in the business. Then he mentioned that in the next five to eight years, he might want to sell it.


If he had set it up inside his operating company—as the first advisor recommended—it would be a mess when he went to sell.


That life insurance policy would be owned by the operating company. That's not what he wants. It's for his family.


If it was set up properly, it should be in a holding company at the very least. You transfer the dividends from the operating company to the holding company. The holding company acts as his family's estate. The policy grows inside the holding company. When they sell the company, they're selling it for the value of the company. They're not giving away the policy.

In our conversations, we realized there were more structures involved. He has properties in the States. Other moving pieces. Lots of children and grandchildren he wants to take care of. Taxes are a big issue for him.


We started talking about setting up a family trust.


Before we could even start the application, we had to look at setting up a family trust first. We're not starting the application process until we get all these pieces taken care of.


These are the steps advisors don't take.


When It Works Exactly as Intended


I set this up for a client several years ago. They'd been tucking money away while business was doing really well. Then things slowed down as the housing market started to slow and interest rates went up.


All his competitors had all their money in the markets and in the business. When everything slowed down, everything slowed down for them. They started hurting for business. Some of them started selling.


But he had this internal alternative asset in his corporation that doesn't go down. It pays a dividend every year—and it's paid one for the last 200 years without fail.


The funds in that account did not go down.


He was able to go out and buy several different pieces of equipment at a major discount. He picked up client lists from some of these companies that went out of business because they didn't have a proper reserve.


He didn't have to touch his other investments—stocks and things like that—that were down. He didn't have to sell them. He knows long term those will go back up and he'll do just fine with those.


Now he was able to scoop up great deals, grow his business even further. When he gets the profit back from this equipment that's generating extra for his business, he can put it back into the plan on his own terms whenever he wants. It doesn't affect his credit. That money continues to grow each and every single day.


Any money in there that he can't spend before he's gone will come out of the company and go to his family tax-free.


The Mechanics of Accessing Your Money


Here's how he actually pulled money out to make those purchases: He did it the same way real estate investors do when they want to buy more properties.


You don't sell the property and trigger the tax. Same way you don't cash out money from the plan and trigger capital gains.


Because this is such a strong asset, banks love it. They'll lend against it all day.


You can either borrow the money directly from the insurance company—you call them up and they issue you a check. It's flexible. You can get money really quickly. Interest rates are sometimes a little higher.


In his case, he needed a larger sum of money than he wanted to personally capitalize, so he went to one of the banks. They looked at how much money was in the cash value. They issued a loan. Because it was a loan, it didn't trigger any taxation. Because it was a loan for business purposes, he could write off the interest from that loan.


Now he could access this money to buy these other equipment/investments and even other businesses.


Here's the best part: Because we didn't technically take any money out of the plan, he's still collecting interest on every single penny inside that plan.


Think about it like a house. You take out a mortgage on a property you own for $100,000. That money is tax-free. They do it as a lien against that home. You can use that $100,000 to invest in other things and grow it to even more money.


At the same time, the value of the house is increasing.


This works the same way. As soon as I explain it that way, a light bulb goes off and clients get it.


Why This Strategy Stays Hidden


You might be wondering: If this works so well, why don't more advisors talk about it?

A few reasons.


Canada is always several years behind the States. The concepts are just starting to get more popularity now. Some of the terminology is more applicable to the U.S., so there hasn't been a full Canadian adaptation yet.


Canada tends to be more conservative in nature, especially with insurance companies. There are a lot of insurance companies that get very uncomfortable about using certain terms like "be your own bank" or "infinite banking."


Why? Because there are advisors who don't know what they're doing. They're pushing these policies as a one-ticket solution for every single person, even when it's not the right fit.


That's the issue.


I see it all the time with certain advisor groups—think of your multi-level marketing type financial advisors. They're selling these to regular folks who aren't in that income bracket. People who don't have their tax-free savings accounts maximized. People who don't have their RRSPs maximized.


Taxation really isn't an issue for them. Their first priority should be maximizing those accounts first. Once they've exhausted that option, and now they're looking at non-registered accounts where every dollar they make is being taxed—that's when this strategy makes sense.


Typically, it's folks with corporations and high net worth families who are in those situations.

But we're seeing regular folks setting them up and putting $400 a month into these structures because the advisor gets paid a large commission upfront. It doesn't really make sense for the client. They'd be better off to look at those other avenues first, or find additional ways to generate more income and reduce their expenses.


When Medical Issues Get in the Way


I've gone through discussions with clients, and we've learned over the years to spot potential issues ahead of time.


Typically, we'll talk about this concept. As soon as it clicks, clients get really excited. Then I say: "Listen, we need to first make sure that we can get you approved."


I've had times where clients are older, maybe a little overweight, or have some health issues. Because of that, they can't get approved. Or the pricing comes back and it's just not a fair deal for the client. It doesn't make sense because of the rating.


But there are other options.


I've had times where the client can't pass a medical because of health issues, but the spouse is really healthy. We can put both of them on there as a joint first-to-die or joint last-to-die, depending on their situation.


There's also a strategy where clients who truly understand how this works—who are trying to build multi-generational wealth and have assets in multiple places—will set this up as a waterfall strategy.


We'll set it up on their children and grandchildren, kind of like a tax-free savings account on steroids. You can even do this for young children, regardless of age.


The Multi-Generational Approach


I had a client who had many buckets of different savings and wealth: real estate, different businesses, maximized tax-free savings, maximized RSPs, individual stocks. We had corporate insurance on them. But they still had surplus capital they weren't going to spend, and they wanted to take care of the next generation.


This provided a great option because it's an alternative to setting up a trust. We don't have to have all these fees to set it up. As a grandparent, they have full control of the money. They can choose how much money they want to put in. All this money grows sheltered from tax.


It's like setting up a supercharged tax-free savings account, which you can do on a young child as young as one year old.


It works really well because it can have a ripple effect on two generations. You feed the money in there, which helps your children. It provides liquidity while they're alive. Then, if they were to pass away, it turns into a life insurance payout that multiplies and pays out to your grandchildren.


It's a way to build wealth very tax-effectively over two generations. You never have to worry about it losing money—it's made dividends every single year over the last 200 years.

A lot of folks love that the money transfers privately. Because it doesn't go through probate, it doesn't go through your estate. You don't have probate fees, estate fees, executor fees, or taxes. But also, it's private.


Most people don't know this: If you have assets and they go through your will, it's a public document. Anyone can go to town hall, pay the fee, get a copy of your will, and see all your assets. That's where you have family fighting.


This avoids all of that.


If you want to have equalization for leaving inheritance for different family members, you choose exactly how much you want. You have full control over it. Because it doesn't go through the estate, it's 100% private. The money transfers in two weeks. It doesn't touch any lawyer's hand, doesn't touch any banker's hand or the government. They get 100% of the money.


Take Back Control of Your Cash Flow


This is a highly effective way to take back control of your company cash flow—which is a constant headache for business owners, especially in the trades.


Instead of relying on big banks and being at their mercy, you become your own bank. You create your own freedom. You have control of your capital. You give yourself the ability to grow your business to its true potential.


You stop overpaying taxes. You keep your money in your family.


Business owners—especially those in the trades—hate overpaying taxes. And often times feel like our government isn't always doing the best job of allocating resources and decision making.


This strategy addresses both of those concerns while solving the cash flow crisis that comes with growth.


But here's what you need to understand: This only works when it's set up correctly, for the right person, at the right time. It requires a team of experts who understand the tax implications, the corporate structure, and the long-term strategy.


If you're a successful trades business owner sitting on surplus capital, dealing with extended payment terms, and tired of being at the mercy of banks—this conversation is worth having.

Just make sure you're having it with someone who asks the right questions first.

 
 
 

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